:root {
  --ink: #121821;
  --ink-soft: #25303a;
  --paper: #eef2f1;
  --paper-bright: #f9fbfa;
  --frost: #dce5e3;
  --line: #c9d3d1;
  --muted: #5f696f;
  --signal: #2d5bff;
  --signal-dark: #163dd3;
  --human: #f26b49;
  --human-ink: #a43f27;
  --human-soft: #ffb39d;
  --white: #ffffff;
  --header-h: 78px;
  --pad: clamp(20px, 4.2vw, 72px);
  --max: 1500px;
  --display: "Bricolage Grotesque", "Arial Black", sans-serif;
  --body: "Manrope", Arial, sans-serif;
  --mono: "IBM Plex Mono", "SFMono-Regular", Consolas, monospace;
}

*, *::before, *::after { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--header-h) + 22px);
  background: var(--paper);
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--body);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

body.menu-open { overflow: hidden; }

img, svg { display: block; max-width: 100%; }
img { height: auto; }
a { color: inherit; }
button, input, textarea, select { font: inherit; }

::selection { color: var(--white); background: var(--signal); }

:focus-visible {
  outline: 3px solid var(--ink);
  outline-offset: 4px;
}

.proof :focus-visible,
.beliefs :focus-visible,
.final-cta :focus-visible,
.site-footer :focus-visible,
.mobile-menu :focus-visible,
.offer-card-primary :focus-visible { outline-color: var(--white); }

.skip-link {
  position: fixed;
  left: 18px;
  top: 12px;
  z-index: 9999;
  transform: translateY(-160%);
  padding: 10px 16px;
  color: var(--white);
  background: var(--ink);
  font: 600 13px/1 var(--mono);
  text-decoration: none;
  transition: transform .2s ease;
}

.skip-link:focus { transform: translateY(0); }

.scroll-progress {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  height: 3px;
  z-index: 1100;
  pointer-events: none;
}

.scroll-progress span {
  display: block;
  width: 100%;
  height: 100%;
  background: var(--human);
  transform: scaleX(0);
  transform-origin: left center;
}

.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 1000;
  height: var(--header-h);
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: clamp(20px, 3vw, 48px);
  padding: 0 var(--pad);
  color: var(--ink);
  background: rgba(238, 242, 241, .88);
  border-bottom: 1px solid transparent;
  backdrop-filter: blur(16px) saturate(1.1);
  -webkit-backdrop-filter: blur(16px) saturate(1.1);
  transition: background .25s ease, border-color .25s ease, height .25s ease;
}

.site-header.is-scrolled {
  height: 66px;
  background: rgba(249, 251, 250, .94);
  border-color: var(--line);
}

.wordmark {
  display: inline-grid;
  grid-template-columns: auto auto;
  gap: 0;
  color: inherit;
  font-family: var(--display);
  font-size: 21px;
  font-weight: 800;
  line-height: 1;
  letter-spacing: -.06em;
  text-decoration: none;
}

.wordmark span:last-child { color: var(--signal); }

.desktop-nav {
  justify-self: center;
  display: flex;
  align-items: center;
  gap: clamp(20px, 2.7vw, 44px);
}

.desktop-nav a {
  position: relative;
  padding: 12px 0;
  color: var(--ink-soft);
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: .09em;
  text-decoration: none;
  text-transform: uppercase;
}

.desktop-nav a::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: 7px;
  width: 100%;
  height: 1px;
  background: currentColor;
  transform: scaleX(0);
  transform-origin: right;
  transition: transform .24s ease;
}

.desktop-nav a:hover::after { transform: scaleX(1); transform-origin: left; }

.header-cta {
  justify-self: end;
  display: inline-flex;
  align-items: center;
  gap: 12px;
  padding: 11px 16px;
  color: var(--white);
  background: var(--ink);
  border: 1px solid var(--ink);
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: .04em;
  text-decoration: none;
  text-transform: uppercase;
  transition: color .2s ease, background .2s ease, transform .2s ease;
}

.header-cta:hover { color: var(--ink); background: transparent; transform: translateY(-2px); }

.menu-toggle, .mobile-menu, .mobile-sticky-cta { display: none; }

main { overflow: clip; }

.hero {
  position: relative;
  min-height: 100svh;
  padding: calc(var(--header-h) + 58px) var(--pad) 158px;
  background:
    linear-gradient(90deg, rgba(18, 24, 33, .045) 1px, transparent 1px) 0 0 / 10vw 100%,
    var(--paper);
  isolation: isolate;
}

.hero::before {
  content: "";
  position: absolute;
  z-index: -1;
  top: 26%;
  right: -14vw;
  width: 45vw;
  aspect-ratio: 1;
  border: 1px solid rgba(45, 91, 255, .18);
  border-radius: 50%;
}

.hero-grid {
  width: min(100%, var(--max));
  min-height: min(730px, calc(100svh - 220px));
  margin: 0 auto;
  display: grid;
  grid-template-columns: minmax(0, .95fr) minmax(460px, .85fr);
  align-items: center;
  gap: clamp(30px, 5vw, 96px);
}

.hero-copy { position: relative; z-index: 3; }

.eyebrow {
  margin: 0 0 20px;
  color: var(--signal);
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .14em;
  line-height: 1.3;
  text-transform: uppercase;
}

.eyebrow.light { color: var(--human-soft); }

.hero-eyebrow { display: flex; align-items: center; gap: 10px; }

.status-dot {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--human);
  box-shadow: 0 0 0 6px rgba(242, 107, 73, .12);
}

.hero h1 {
  max-width: 930px;
  margin: 0;
  color: var(--ink);
  font-family: var(--display);
  font-size: clamp(62px, 7.3vw, 126px);
  font-weight: 650;
  letter-spacing: -.075em;
  line-height: .82;
}

.hero h1 .hero-line { display: block; }
.hero h1 .hero-line:first-child { white-space: nowrap; }
.hero h1 span > span { display: inline-block; }

.hero h1 em {
  color: var(--signal);
  font-style: normal;
  font-weight: 780;
}

.hero-lede {
  max-width: 690px;
  margin: clamp(34px, 4vw, 56px) 0 0;
  color: var(--ink-soft);
  font-size: clamp(18px, 1.45vw, 23px);
  font-weight: 500;
  letter-spacing: -.025em;
  line-height: 1.55;
}

.hero-actions {
  margin-top: 34px;
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 24px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  min-height: 54px;
  padding: 14px 20px;
  border: 1px solid currentColor;
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .06em;
  line-height: 1.2;
  text-decoration: none;
  text-transform: uppercase;
  transition: transform .2s ease, color .2s ease, background .2s ease, box-shadow .2s ease;
}

.button:hover { transform: translateY(-3px); }

.button-primary {
  color: var(--white);
  background: var(--signal);
  border-color: var(--signal);
  box-shadow: 8px 8px 0 var(--human);
}

.button-primary:hover { color: var(--signal); background: transparent; box-shadow: 4px 4px 0 var(--human); }

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  padding: 9px 0;
  color: var(--ink);
  border-bottom: 1px solid var(--ink);
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .04em;
  text-decoration: none;
  text-transform: uppercase;
  transition: gap .2s ease, color .2s ease;
}

.text-link:hover { gap: 18px; color: var(--signal); }

.hero-proof {
  margin-top: 52px;
  padding-top: 18px;
  border-top: 1px solid var(--line);
  display: flex;
  flex-wrap: wrap;
  gap: 8px 26px;
  color: var(--muted);
  font-family: var(--mono);
  font-size: 10px;
  font-weight: 500;
  letter-spacing: .05em;
  text-transform: uppercase;
}

.hero-proof span { display: inline-flex; align-items: center; gap: 14px; }
.hero-proof span:not(:last-child)::after { content: "/"; color: var(--human); }

.hero-visual {
  position: relative;
  z-index: 2;
  margin: 0;
  align-self: stretch;
  min-height: 590px;
  overflow: hidden;
  background: var(--frost);
  box-shadow: 24px 24px 0 rgba(45, 91, 255, .1);
}

.hero-visual::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 2;
  pointer-events: none;
  border: 1px solid rgba(18, 24, 33, .25);
}

.hero-visual picture, .hero-visual img { width: 100%; height: 100%; }

.hero-visual img {
  object-fit: cover;
  object-position: 51% center;
  filter: saturate(.88) contrast(1.03);
  transition: transform 1.2s cubic-bezier(.16, 1, .3, 1);
}

.hero-visual:hover img { transform: scale(1.018); }

.hero-visual figcaption {
  position: absolute;
  z-index: 3;
  left: 16px;
  right: 16px;
  bottom: 16px;
  display: flex;
  justify-content: space-between;
  gap: 20px;
  padding: 10px 12px;
  color: var(--white);
  background: rgba(18, 24, 33, .74);
  backdrop-filter: blur(10px);
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: .07em;
  line-height: 1.4;
  text-transform: uppercase;
}

.hero-question {
  position: absolute;
  z-index: 4;
  top: 26px;
  left: 24px;
  width: min(290px, 50%);
  padding: 16px 18px;
  color: var(--white);
  background: var(--ink);
  border-left: 4px solid var(--human);
  box-shadow: 14px 14px 0 rgba(18, 24, 33, .12);
}

.hero-question span {
  display: block;
  margin-bottom: 8px;
  color: var(--human-soft);
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: .11em;
  text-transform: uppercase;
}

.hero-question strong {
  display: block;
  font-family: var(--display);
  font-size: 18px;
  font-weight: 650;
  letter-spacing: -.025em;
  line-height: 1.25;
}

.hero-signal {
  position: absolute;
  z-index: 4;
  left: 0;
  right: 0;
  bottom: 0;
  height: 118px;
  overflow: hidden;
  border-top: 1px solid var(--line);
  background: rgba(249, 251, 250, .74);
}

.hero-signal svg { width: 100%; height: 100%; }

.signal-path {
  fill: none;
  stroke-linecap: round;
  stroke-linejoin: round;
  vector-effect: non-scaling-stroke;
  stroke-dasharray: 2250;
  stroke-dashoffset: 2250;
  animation: draw-signal 3.2s .55s cubic-bezier(.18, .75, .25, 1) forwards;
}

.signal-path-data { stroke: var(--signal); stroke-width: 2.2; }
.signal-path-human { stroke: var(--human); stroke-width: 1.3; opacity: .8; animation-delay: .9s; }

@keyframes draw-signal { to { stroke-dashoffset: 0; } }

.signal-label {
  position: absolute;
  z-index: 2;
  top: 14px;
  font-family: var(--mono);
  font-size: 9px;
  font-weight: 600;
  letter-spacing: .14em;
}

.signal-label-left { left: var(--pad); color: var(--signal); }
.signal-label-right { right: var(--pad); color: var(--human-ink); }

.thesis-strip {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: end;
  gap: 36px;
  padding: 52px var(--pad);
  color: var(--white);
  background: var(--signal);
}

.thesis-strip p {
  max-width: 1210px;
  margin: 0;
  font-family: var(--display);
  font-size: clamp(28px, 3.3vw, 58px);
  font-weight: 560;
  letter-spacing: -.055em;
  line-height: 1.06;
}

.thesis-strip span {
  color: var(--white);
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: .08em;
  white-space: nowrap;
  text-transform: uppercase;
}

.section {
  width: min(100%, var(--max));
  margin-inline: auto;
  padding-inline: var(--pad);
}

.diagnose { padding-block: clamp(100px, 11vw, 176px); }

.section-intro { max-width: 1060px; }

.section h2, .proof h2, .beliefs h2, .final-cta h2 {
  margin: 0;
  font-family: var(--display);
  font-size: clamp(48px, 6.2vw, 104px);
  font-weight: 590;
  letter-spacing: -.07em;
  line-height: .91;
}

.section h2 em, .proof h2 em, .beliefs h2 em, .final-cta h2 em {
  color: var(--signal);
  font-style: normal;
}

.section-lede {
  max-width: 850px;
  margin: 32px 0 0;
  color: var(--muted);
  font-size: clamp(18px, 1.55vw, 23px);
  letter-spacing: -.025em;
  line-height: 1.6;
}

.decoder {
  margin-top: clamp(54px, 6vw, 90px);
  display: grid;
  grid-template-columns: minmax(260px, .7fr) minmax(0, 2fr);
  border: 1px solid var(--ink);
  background: var(--paper-bright);
  box-shadow: 18px 18px 0 var(--frost);
}

.decoder-tabs {
  display: flex;
  flex-direction: column;
  border-right: 1px solid var(--ink);
}

.decoder-tabs button {
  min-height: 70px;
  padding: 17px 20px;
  color: var(--ink-soft);
  background: transparent;
  border: 0;
  border-bottom: 1px solid var(--line);
  cursor: pointer;
  font-family: var(--body);
  font-size: 14px;
  font-weight: 650;
  letter-spacing: -.015em;
  line-height: 1.35;
  text-align: left;
  transition: color .2s ease, background .2s ease, padding-left .2s ease;
}

.decoder-tabs button:last-child { border-bottom: 0; }
.decoder-tabs button:hover { padding-left: 26px; color: var(--signal); }
.decoder-tabs button[aria-selected="true"] { color: var(--white); background: var(--ink); }

.decoder-display {
  position: relative;
  min-height: 480px;
  padding: clamp(24px, 3.6vw, 58px);
  overflow: hidden;
}

.decoder-display::after {
  content: "";
  position: absolute;
  z-index: 0;
  right: -80px;
  bottom: -80px;
  width: 230px;
  height: 230px;
  border: 1px solid var(--human-soft);
  border-radius: 50%;
}

.decoder-readout {
  position: relative;
  z-index: 1;
  display: flex;
  justify-content: space-between;
  gap: 20px;
  color: var(--muted);
  font-family: var(--mono);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.decoder-state { display: inline-flex; align-items: center; gap: 8px; color: var(--signal); }
.decoder-state i { width: 6px; height: 6px; border-radius: 50%; background: currentColor; animation: blink 1.7s ease-in-out infinite; }
@keyframes blink { 50% { opacity: .25; } }

.decoder-wave {
  position: relative;
  z-index: 1;
  height: 90px;
  margin: 30px 0 34px;
  display: flex;
  align-items: center;
  gap: clamp(4px, .7vw, 10px);
  border-block: 1px solid var(--line);
}

.decoder-wave span {
  flex: 1;
  height: var(--wave, 30%);
  min-height: 4px;
  background: var(--signal);
  transform-origin: center;
  animation: wave-pulse 1.9s ease-in-out infinite alternate;
}

.decoder-wave span:nth-child(1) { --wave: 14%; animation-delay: -.4s; }
.decoder-wave span:nth-child(2) { --wave: 54%; animation-delay: -.8s; }
.decoder-wave span:nth-child(3) { --wave: 29%; animation-delay: -.2s; background: var(--human); }
.decoder-wave span:nth-child(4) { --wave: 82%; animation-delay: -.6s; }
.decoder-wave span:nth-child(5) { --wave: 36%; animation-delay: -.1s; background: var(--human); }
.decoder-wave span:nth-child(6) { --wave: 64%; animation-delay: -.7s; }
.decoder-wave span:nth-child(7) { --wave: 18%; animation-delay: -.3s; }

@keyframes wave-pulse { to { transform: scaleY(.42); opacity: .55; } }

.decoder-grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 1.1fr 1fr 1fr;
  gap: clamp(24px, 3vw, 50px);
}

.decoder-label {
  display: block;
  margin-bottom: 12px;
  color: var(--muted);
  font-family: var(--mono);
  font-size: 9px;
  font-weight: 600;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.decoder-grid h3 {
  margin: 0;
  font-family: var(--display);
  font-size: clamp(30px, 3vw, 48px);
  font-weight: 650;
  letter-spacing: -.05em;
  line-height: 1;
}

.decoder-grid p {
  margin: 0;
  color: var(--ink-soft);
  font-size: 14px;
  line-height: 1.6;
}

.decoder-note {
  position: relative;
  z-index: 1;
  margin: 44px 0 0;
  padding-top: 18px;
  border-top: 1px solid var(--line);
  color: var(--signal);
  font-family: var(--mono);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .05em;
  text-transform: uppercase;
}

.method {
  padding-block: clamp(100px, 11vw, 176px);
  display: grid;
  grid-template-columns: minmax(320px, .78fr) minmax(0, 1.2fr);
  align-items: start;
  gap: clamp(50px, 8vw, 132px);
  border-top: 1px solid var(--line);
}

.method-media {
  position: sticky;
  top: 96px;
  margin-top: 34px;
}

.method-media picture { display: block; overflow: hidden; background: var(--frost); }
.method-media img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; object-position: 50% 30%; filter: saturate(.78); }

.method-media .method-pull {
  position: relative;
  width: calc(100% - 42px);
  margin: -42px 0 0 42px;
  padding: 24px 28px;
  color: var(--white);
  background: var(--signal);
  font-family: var(--display);
  font-size: clamp(21px, 2vw, 31px);
  font-weight: 570;
  letter-spacing: -.04em;
  line-height: 1.15;
}

.method-content h2 { font-size: clamp(48px, 5.4vw, 88px); }

.method-steps {
  margin: 64px 0 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--ink);
}

.method-steps li {
  display: grid;
  grid-template-columns: 58px 1fr;
  gap: 24px;
  padding: 28px 0;
  border-bottom: 1px solid var(--line);
}

.method-steps > li > span {
  padding-top: 3px;
  color: var(--human-ink);
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 600;
}

.method-steps h3 {
  margin: 0;
  font-family: var(--display);
  font-size: clamp(24px, 2.2vw, 34px);
  font-weight: 620;
  letter-spacing: -.045em;
  line-height: 1.1;
}

.method-steps p {
  max-width: 660px;
  margin: 9px 0 0;
  color: var(--muted);
  font-size: 15px;
}

.proof {
  position: relative;
  padding-block: clamp(100px, 11vw, 176px);
  color: var(--white);
  background: var(--ink);
  overflow: hidden;
}

.proof::before {
  content: "";
  position: absolute;
  top: 0;
  left: 65%;
  width: 1px;
  height: 100%;
  background: rgba(255, 255, 255, .08);
  box-shadow: -22vw 0 rgba(255, 255, 255, .04), 22vw 0 rgba(255, 255, 255, .04);
}

.proof .proof-header { position: relative; }
.proof h2 { max-width: 1120px; }
.proof h2 em { color: var(--human); }

.proof-facts {
  position: relative;
  margin-top: clamp(58px, 7vw, 104px);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-block: 1px solid rgba(255, 255, 255, .24);
}

.proof-facts > div {
  min-height: 230px;
  padding: 34px clamp(20px, 3vw, 48px) 34px 0;
  border-right: 1px solid rgba(255, 255, 255, .24);
}

.proof-facts > div:not(:first-child) { padding-left: clamp(20px, 3vw, 48px); }
.proof-facts > div:last-child { border-right: 0; }

.proof-facts strong {
  display: block;
  color: var(--human);
  font-family: var(--display);
  font-size: clamp(58px, 7vw, 110px);
  font-weight: 660;
  letter-spacing: -.075em;
  line-height: .88;
}

.proof-facts span {
  display: block;
  max-width: 330px;
  margin-top: 22px;
  color: rgba(255, 255, 255, .68);
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: .06em;
  line-height: 1.6;
  text-transform: uppercase;
}

.proof-context {
  position: relative;
  margin-top: 58px;
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) auto;
  align-items: end;
  gap: 44px;
}

.proof-context p {
  max-width: 950px;
  margin: 0;
  color: rgba(255, 255, 255, .82);
  font-size: clamp(18px, 1.6vw, 24px);
  letter-spacing: -.025em;
  line-height: 1.65;
}

.proof-context a, .proof-sources a {
  color: var(--human-soft);
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: .04em;
  text-underline-offset: 5px;
  text-transform: uppercase;
  white-space: nowrap;
}

.testimonials {
  position: relative;
  margin-top: clamp(82px, 9vw, 140px);
  display: grid;
  grid-template-columns: .82fr repeat(3, 1fr);
  border-top: 1px solid rgba(255, 255, 255, .24);
}

.testimonial-intro, .testimonials article {
  min-height: 340px;
  padding: 28px 28px 28px 0;
  border-right: 1px solid rgba(255, 255, 255, .18);
}

.testimonials article, .testimonials > :not(:first-child) { padding-left: 28px; }
.testimonials article:last-child { border-right: 0; }

.testimonial-intro span, .outcome-kicker {
  color: var(--human);
  font-family: var(--mono);
  font-size: 9px;
  font-weight: 600;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.testimonial-intro p {
  max-width: 280px;
  margin: 22px 0 0;
  color: rgba(255, 255, 255, .55);
  font-size: 14px;
  line-height: 1.7;
}

.testimonials article { display: flex; flex-direction: column; }

.testimonials blockquote {
  margin: 0;
  color: var(--white);
  font-family: var(--display);
  font-size: clamp(23px, 2vw, 32px);
  font-weight: 530;
  letter-spacing: -.045em;
  line-height: 1.2;
}

.outcome-kicker { margin: 0 0 18px; line-height: 1.5; }

.testimonials article footer {
  margin-top: auto;
  padding-top: 34px;
  color: var(--white);
  font-family: var(--mono);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .05em;
  text-transform: uppercase;
}

.testimonials article footer span { display: block; margin-top: 7px; color: rgba(255, 255, 255, .72); font-weight: 400; }

.proof-sources {
  position: relative;
  display: flex;
  flex-wrap: wrap;
  gap: 12px 24px;
  margin-top: 28px;
  color: rgba(255, 255, 255, .72);
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: .06em;
  text-transform: uppercase;
}

.offers { padding-block: clamp(100px, 11vw, 176px); }
.offers-intro { max-width: 1140px; }

.offer-grid {
  margin-top: clamp(58px, 7vw, 100px);
  display: grid;
  grid-template-columns: 1.15fr .85fr;
  align-items: stretch;
  border: 1px solid var(--ink);
}

.offer-card {
  padding: clamp(30px, 4vw, 62px);
  background: var(--paper-bright);
}

.offer-card + .offer-card { border-left: 1px solid var(--ink); }
.offer-card-primary { color: var(--white); background: var(--signal); }

.offer-topline {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  padding-bottom: 22px;
  border-bottom: 1px solid currentColor;
  font-family: var(--mono);
  font-size: 9px;
  font-weight: 600;
  letter-spacing: .08em;
  opacity: 1;
  text-transform: uppercase;
}

.offer-card h3 {
  max-width: 720px;
  margin: 42px 0 0;
  font-family: var(--display);
  font-size: clamp(42px, 4.6vw, 76px);
  font-weight: 620;
  letter-spacing: -.06em;
  line-height: .95;
}

.offer-summary {
  max-width: 720px;
  margin: 28px 0 0;
  font-size: clamp(17px, 1.45vw, 22px);
  letter-spacing: -.02em;
  line-height: 1.6;
  opacity: .9;
}

.offer-details {
  margin: 42px 0 38px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 36px;
}

.offer-details > div { padding-top: 20px; border-top: 1px solid rgba(255, 255, 255, .5); }
.offer-details span, .offer-card ul::before {
  display: block;
  margin-bottom: 11px;
  font-family: var(--mono);
  font-size: 9px;
  font-weight: 600;
  letter-spacing: .09em;
  text-transform: uppercase;
}

.offer-details p { margin: 0; font-size: 14px; line-height: 1.65; }

.button-light { color: var(--signal); background: var(--white); border-color: var(--white); }
.button-light:hover { color: var(--white); background: transparent; }

.offer-card ul {
  margin: 42px 0 44px;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--line);
}

.offer-card li { padding: 14px 0; border-bottom: 1px solid var(--line); font-size: 14px; }
.offer-card .text-link { margin-top: 8px; }

.scope-note {
  max-width: 910px;
  margin: 28px 0 0;
  color: var(--muted);
  font-size: 13px;
  line-height: 1.7;
}

.scope-note strong { color: var(--ink); }

.story { padding-block: clamp(100px, 11vw, 176px); border-top: 1px solid var(--line); background: var(--paper-bright); }

.story-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(320px, .72fr);
  align-items: center;
  gap: clamp(50px, 8vw, 132px);
}

.story-copy h2 { max-width: 900px; }

.story-body {
  max-width: 830px;
  margin-top: 46px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0 36px;
}

.story-body p {
  margin: 0;
  padding: 22px 0;
  color: var(--ink-soft);
  border-top: 1px solid var(--line);
  font-size: 16px;
  line-height: 1.8;
}

.story-body p:first-child { grid-column: 1 / -1; font-size: clamp(19px, 1.55vw, 24px); letter-spacing: -.025em; }
.story-body p:last-child { border-bottom: 1px solid var(--line); }

.story-links { margin-top: 34px; display: flex; flex-wrap: wrap; gap: 20px 34px; }
.story-links a { color: var(--signal); font-family: var(--mono); font-size: 10px; letter-spacing: .05em; text-underline-offset: 6px; text-transform: uppercase; }

.story-photo { position: relative; margin: 0; }
.story-photo::before { content: ""; position: absolute; z-index: 0; inset: 26px -26px -26px 26px; background: var(--signal); }
.story-photo img { position: relative; z-index: 1; width: 100%; aspect-ratio: 4 / 5; object-fit: cover; object-position: 50% 60%; filter: saturate(.78) contrast(1.04); }
.story-photo figcaption { position: absolute; z-index: 2; left: 16px; bottom: 16px; padding: 9px 12px; color: var(--white); background: rgba(18, 24, 33, .76); font-family: var(--mono); font-size: 9px; letter-spacing: .06em; text-transform: uppercase; }

.beliefs {
  padding-block: clamp(100px, 11vw, 176px);
  color: var(--white);
  background: var(--ink);
}

.beliefs h2 { max-width: 1250px; }
.beliefs h2 em { color: rgba(255, 255, 255, .38); }

.belief-list { margin-top: clamp(60px, 7vw, 108px); border-top: 1px solid rgba(255, 255, 255, .28); }

.belief-list > div {
  display: grid;
  grid-template-columns: minmax(140px, .35fr) 1.65fr;
  gap: 30px;
  align-items: baseline;
  padding: 24px 0;
  border-bottom: 1px solid rgba(255, 255, 255, .2);
  transition: padding-left .24s ease, background .24s ease;
}

.belief-list > div:hover { padding-left: 18px; background: rgba(255, 255, 255, .03); }

.belief-list span {
  color: var(--human);
  font-family: var(--mono);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.belief-list p {
  margin: 0;
  font-family: var(--display);
  font-size: clamp(24px, 2.6vw, 43px);
  font-weight: 520;
  letter-spacing: -.045em;
  line-height: 1.15;
}

.field-notes { padding-block: clamp(100px, 11vw, 176px); }

.notes-heading {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(280px, .55fr);
  align-items: end;
  gap: 60px;
}

.notes-heading h2 { font-size: clamp(48px, 5.4vw, 90px); }
.notes-heading > p { margin: 0; color: var(--muted); font-size: 16px; line-height: 1.75; }

.notes-list { margin-top: 70px; border-top: 1px solid var(--ink); }

.notes-list a {
  display: grid;
  grid-template-columns: minmax(100px, .3fr) minmax(240px, .75fr) minmax(260px, 1.2fr) auto;
  gap: 28px;
  align-items: center;
  min-height: 112px;
  padding: 20px 0;
  border-bottom: 1px solid var(--line);
  text-decoration: none;
  transition: color .2s ease, padding-inline .2s ease, background .2s ease;
}

.notes-list a:hover { padding-inline: 18px; color: var(--signal); background: var(--paper-bright); }

.notes-list span {
  font-family: var(--mono);
  font-size: 9px;
  font-weight: 600;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.notes-list strong {
  font-family: var(--display);
  font-size: clamp(22px, 2.2vw, 34px);
  font-weight: 610;
  letter-spacing: -.04em;
}

.notes-list em { color: var(--muted); font-size: 14px; font-style: normal; line-height: 1.6; }
.notes-list i { font-family: var(--mono); font-size: 18px; font-style: normal; }

.final-cta {
  position: relative;
  padding-block: clamp(100px, 12vw, 190px);
  color: var(--white);
  background: var(--signal);
  overflow: hidden;
}

.final-cta::before {
  content: "";
  position: absolute;
  right: -10vw;
  top: -13vw;
  width: 48vw;
  aspect-ratio: 1;
  border: 1px solid rgba(255, 255, 255, .24);
  border-radius: 50%;
  box-shadow: 0 0 0 6vw rgba(255, 255, 255, .035), 0 0 0 12vw rgba(255, 255, 255, .025);
}

.final-cta-signal {
  position: absolute;
  left: 0;
  right: 0;
  top: 0;
  height: 10px;
  background: repeating-linear-gradient(90deg, var(--human) 0 12px, transparent 12px 20px, rgba(255, 255, 255, .8) 20px 23px, transparent 23px 42px);
}

.final-cta .section { position: relative; z-index: 1; }
.final-cta h2 { max-width: 1230px; }
.final-cta h2 em { color: var(--human-soft); }
.final-cta .eyebrow.light { color: var(--white); }

.final-cta .section > p:not(.eyebrow) {
  max-width: 690px;
  margin: 34px 0 0;
  color: var(--white);
  font-size: clamp(18px, 1.5vw, 23px);
}

.final-actions { margin-top: 44px; display: flex; align-items: center; flex-wrap: wrap; gap: 26px; }

.button-signal { color: var(--ink); background: var(--white); border-color: var(--white); box-shadow: 8px 8px 0 var(--human); }
.button-signal:hover { color: var(--white); background: transparent; box-shadow: 4px 4px 0 var(--human); }

.final-actions > a:not(.button) { color: var(--white); font-family: var(--mono); font-size: 10px; letter-spacing: .04em; text-underline-offset: 6px; text-transform: uppercase; }

.site-footer {
  min-height: 180px;
  display: grid;
  grid-template-columns: auto 1fr auto auto;
  align-items: center;
  gap: 38px;
  padding: 40px var(--pad);
  color: rgba(255, 255, 255, .64);
  background: var(--ink);
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: .06em;
  text-transform: uppercase;
}

.footer-wordmark { color: var(--white); font-size: 22px; text-transform: none; }
.site-footer p { margin: 0; }
.site-footer nav { display: flex; flex-wrap: wrap; gap: 20px; }
.site-footer a:not(.wordmark) { color: inherit; text-underline-offset: 5px; }

.js [data-reveal] {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity .75s cubic-bezier(.2, .72, .24, 1), transform .75s cubic-bezier(.2, .72, .24, 1);
}

.js [data-reveal].is-visible { opacity: 1; transform: translateY(0); }

.js .hero h1 .hero-line {
  overflow: hidden;
  padding-bottom: .06em;
  margin-bottom: -.06em;
}

.js .hero h1 .hero-line > span,
.js .hero h1 .hero-line > em {
  display: inline-block;
  transform: translateY(112%);
  animation: hero-in .9s .16s cubic-bezier(.16, 1, .3, 1) forwards;
}

.js .hero h1 .hero-line:nth-child(2) > span,
.js .hero h1 .hero-line:nth-child(2) > em { animation-delay: .28s; }

@keyframes hero-in { to { transform: translateY(0); } }

@media (max-width: 1180px) {
  .hero-grid { grid-template-columns: minmax(0, 1fr) minmax(410px, .82fr); gap: 48px; }
  .hero h1 { font-size: clamp(58px, 7vw, 98px); }
  .hero-question { left: 24px; }
  .testimonials { grid-template-columns: 1fr 1fr; }
  .testimonial-intro, .testimonials article { min-height: 300px; border-bottom: 1px solid rgba(255, 255, 255, .18); }
  .testimonials article:nth-child(2) { border-right: 0; }
  .proof-sources { margin-top: 34px; }
}

@media (max-width: 940px) {
  :root { --header-h: 70px; }
  .site-header { grid-template-columns: auto 1fr auto; }
  .site-header > .wordmark,
  .menu-toggle { position: relative; z-index: 3; }
  .desktop-nav, .header-cta { display: none; }
  .menu-toggle {
    grid-column: 3;
    display: grid;
    gap: 6px;
    place-content: center;
    width: 44px;
    height: 44px;
    padding: 0;
    background: transparent;
    border: 1px solid var(--ink);
    cursor: pointer;
  }
  .menu-toggle span { display: block; width: 19px; height: 1px; background: var(--ink); transition: transform .2s ease; }
  .menu-toggle[aria-expanded="true"] span:first-child { transform: translateY(3.5px) rotate(45deg); }
  .menu-toggle[aria-expanded="true"] span:last-child { transform: translateY(-3.5px) rotate(-45deg); }
  .mobile-menu {
    position: fixed;
    top: var(--header-h);
    left: 0;
    right: 0;
    height: calc(100svh - var(--header-h));
    z-index: 2;
    display: flex;
    flex-direction: column;
    justify-content: space-between;
    padding: 38px var(--pad) 30px;
    color: var(--white);
    background: var(--ink);
    opacity: 0;
    pointer-events: none;
    transform: translateY(-16px);
    transition: opacity .25s ease, transform .25s ease;
  }
  .mobile-menu.is-open { opacity: 1; pointer-events: auto; transform: translateY(0); }
  .mobile-menu nav { display: flex; flex-direction: column; }
  .mobile-menu nav a {
    padding: 17px 0;
    border-bottom: 1px solid rgba(255, 255, 255, .18);
    font-family: var(--display);
    font-size: clamp(30px, 7vw, 52px);
    font-weight: 560;
    letter-spacing: -.045em;
    line-height: 1;
    text-decoration: none;
  }
  .mobile-menu .mobile-menu-cta { margin-top: 24px; padding: 18px; color: var(--ink); background: var(--human); border: 0; font-family: var(--mono); font-size: 11px; letter-spacing: .04em; text-transform: uppercase; }
  .mobile-menu-note { color: rgba(255, 255, 255, .45); font-family: var(--mono); font-size: 9px; letter-spacing: .07em; text-transform: uppercase; }
  .hero { padding-top: calc(var(--header-h) + 50px); }
  .hero-grid { grid-template-columns: 1fr; min-height: 0; gap: 64px; }
  .hero h1 { max-width: 780px; font-size: clamp(58px, 12vw, 102px); }
  .hero-lede { max-width: 720px; }
  .hero-visual { min-height: 620px; }
  .hero-question { left: 22px; }
  .decoder { grid-template-columns: 1fr; }
  .decoder-tabs { flex-direction: row; overflow-x: auto; border-right: 0; border-bottom: 1px solid var(--ink); scrollbar-width: thin; }
  .decoder-tabs button { flex: 0 0 210px; border-right: 1px solid var(--line); border-bottom: 0; }
  .decoder-display { min-height: 490px; }
  .decoder-grid { grid-template-columns: 1fr 1fr; }
  .decoder-grid > div:first-child { grid-column: 1 / -1; }
  .method { grid-template-columns: 1fr; }
  .method-media { position: relative; top: auto; width: min(72%, 620px); justify-self: end; order: 2; }
  .method-content { order: 1; }
  .proof-facts { grid-template-columns: 1fr; }
  .proof-facts > div { min-height: 0; padding: 32px 0 !important; border-right: 0; border-bottom: 1px solid rgba(255, 255, 255, .24); }
  .proof-facts > div:last-child { border-bottom: 0; }
  .proof-context { grid-template-columns: 1fr; align-items: start; }
  .offer-grid { grid-template-columns: 1fr; }
  .offer-card + .offer-card { border-left: 0; border-top: 1px solid var(--ink); }
  .story-grid { grid-template-columns: 1fr; }
  .story-copy { order: 1; }
  .story-photo { order: 2; width: min(70%, 620px); justify-self: end; margin-right: 24px; }
  .notes-heading { grid-template-columns: 1fr; gap: 28px; }
  .notes-heading > p { max-width: 720px; }
  .notes-list a { grid-template-columns: 100px 1fr auto; }
  .notes-list em { grid-column: 2 / 3; }
  .notes-list i { grid-column: 3; grid-row: 1 / 3; }
  .site-footer { grid-template-columns: 1fr 1fr; align-items: start; }
  .site-footer nav { justify-content: flex-end; }
  .site-footer > span { justify-self: end; }
}

@media (max-width: 680px) {
  :root { --pad: 20px; --header-h: 64px; }
  html { scroll-padding-top: 76px; }
  body { padding-bottom: 58px; }
  .site-header, .site-header.is-scrolled { height: 64px; }
  .hero { min-height: auto; padding-top: 112px; padding-bottom: 124px; background-size: 25vw 100%; }
  .hero::before { width: 90vw; right: -54vw; top: 42%; }
  .hero h1 { font-size: clamp(48px, 16.5vw, 78px); line-height: .88; }
  .hero h1 .hero-line:first-child { white-space: normal; }
  .hero-lede { margin-top: 30px; font-size: 17px; line-height: 1.6; }
  .hero-actions { align-items: stretch; gap: 18px; }
  .hero-actions .button { width: 100%; }
  .hero-actions .text-link { justify-content: center; }
  .hero-proof { margin-top: 40px; display: grid; gap: 10px; }
  .hero-proof span::after { display: none; }
  .hero-visual { min-height: 470px; margin-inline: -20px; box-shadow: none; }
  .hero-visual img { object-position: 52% center; }
  .hero-question { top: 18px; left: 18px; width: 54%; }
  .hero-visual figcaption { flex-direction: column; gap: 3px; }
  .hero-signal { height: 88px; }
  .signal-label { top: 8px; }
  .thesis-strip { grid-template-columns: 1fr; align-items: start; gap: 20px; padding-block: 44px; }
  .thesis-strip p { font-size: 31px; }
  .section h2, .proof h2, .beliefs h2, .final-cta h2 { font-size: clamp(43px, 13vw, 66px); }
  .section-lede { margin-top: 24px; font-size: 17px; }
  .diagnose, .method, .offers, .field-notes { padding-block: 92px; }
  .decoder { margin-top: 48px; box-shadow: 9px 9px 0 var(--frost); }
  .decoder-tabs button { flex-basis: 176px; min-height: 64px; padding: 14px; font-size: 12px; }
  .decoder-display { min-height: 0; padding: 24px 20px 28px; }
  .decoder-wave { height: 60px; margin-block: 22px 26px; }
  .decoder-grid { grid-template-columns: 1fr; gap: 28px; }
  .decoder-grid > div:first-child { grid-column: auto; }
  .decoder-grid h3 { font-size: 34px; }
  .decoder-note { margin-top: 30px; }
  .method-media { width: calc(100% - 20px); margin-right: 20px; }
  .method-media .method-pull { margin-left: 20px; width: calc(100% - 20px); }
  .method-steps { margin-top: 44px; }
  .method-steps li { grid-template-columns: 38px 1fr; gap: 14px; padding: 22px 0; }
  .proof, .story, .beliefs, .final-cta { padding-block: 92px; }
  .proof-facts { margin-top: 54px; }
  .proof-facts strong { font-size: 76px; }
  .testimonials { grid-template-columns: 1fr; }
  .testimonial-intro, .testimonials article, .testimonials article:nth-child(2) { min-height: 0; padding: 28px 0; border-right: 0; border-bottom: 1px solid rgba(255, 255, 255, .18); }
  .testimonial-intro p { max-width: 100%; }
  .testimonials article footer { margin-top: 42px; }
  .proof-sources { display: grid; gap: 14px; }
  .offer-grid { margin-top: 48px; }
  .offer-card { padding: 30px 22px; }
  .offer-card h3 { font-size: 47px; }
  .offer-topline { gap: 12px; }
  .offer-details { grid-template-columns: 1fr; gap: 26px; }
  .offer-card .button { width: 100%; }
  .story-body { grid-template-columns: 1fr; margin-top: 36px; }
  .story-body p:first-child { grid-column: auto; font-size: 18px; }
  .story-photo { width: calc(100% - 24px); margin-right: 24px; }
  .belief-list > div { grid-template-columns: 1fr; gap: 10px; padding: 21px 0; }
  .belief-list p { font-size: 26px; }
  .notes-list a { grid-template-columns: 1fr auto; gap: 10px 20px; min-height: 128px; align-items: start; }
  .notes-list span, .notes-list strong, .notes-list em { grid-column: 1; }
  .notes-list i { grid-column: 2; grid-row: 1 / 4; }
  .notes-list strong { font-size: 28px; }
  .final-actions { align-items: stretch; }
  .final-actions .button { width: 100%; }
  .final-actions > a:not(.button) { width: 100%; text-align: center; }
  .site-footer { min-height: 330px; grid-template-columns: 1fr; align-content: center; gap: 24px; }
  .site-footer nav { justify-content: flex-start; display: grid; }
  .site-footer > span { justify-self: start; }
  .mobile-sticky-cta {
    position: fixed;
    z-index: 900;
    left: 0;
    right: 0;
    bottom: 0;
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 14px;
    min-height: 58px;
    padding: 12px 20px;
    color: var(--white);
    background: var(--signal);
    border-top: 1px solid rgba(255, 255, 255, .35);
    font-family: var(--mono);
    font-size: 10px;
    font-weight: 600;
    letter-spacing: .05em;
    text-decoration: none;
    text-transform: uppercase;
  }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    scroll-behavior: auto !important;
    animation-duration: .01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: .01ms !important;
  }
  .js [data-reveal] { opacity: 1; transform: none; }
  .js .hero h1 .hero-line > span, .js .hero h1 .hero-line > em { transform: none; }
}

@media print {
  .site-header, .hero-signal, .scroll-progress, .mobile-sticky-cta, .final-cta-signal { display: none !important; }
  body { color: #000; background: #fff; }
  .hero { min-height: auto; padding-top: 40px; }
  .proof, .beliefs, .final-cta, .site-footer { color: #000; background: #fff; }
  a { text-decoration: underline; }
}